Allianz Partners has some rather powerful and complex AI data tools but lacked a effective method for telling that story. This project was an executive level, B2B initiative to create awareness and understanding around our AI data and marketing capabilites.
Our challenge was to distill complex technical processes and buisness functions into a digestable and relatable story, within very constrained project timeline. The story needed to be delivered within vessels of easily shareable content, with a presence in both the digital and physical space. Ultimately creating a brief and applicalble story that Allianz's partners could relate to their business goals.
We met with develepors and analytics teams to gain understanding on how the technology works, and then with executives to collaborate on optimizing the story for this product. We then developed our learnings into a script and illustration style that would serve the purpose and also integrate well into the Alllianz brand. We circled back continously with our stakeholders and subject matter experts on iterative developments, allowing for quick and concise storyboarding development. Then pushing into final animation, video editing and poster layout completion.
Information Architecture, UI Design, Illustration, Iconography Development, Copy Collaboration, Strategy, Storyboarding, Motion Design, Video Editing, Brand Development & Adherence
UX Designer, Copywriter, Audio Tech, Compliance, Analyst Department Executives, Creative Director
06/21 - 08/21
