Our team was tasked with developing the storyline, scenarios, and real-world executions to support Allianz Partners in acquiring Booking.com as business partner.
Utilizing proprietary market research, our team developed a full UX strategy for the proposed cobrand user experience—from persona development, through customer journeys, to final mockup deliverables. This required a complex and layered understanding of both brands, their end-users and capabilities—then developing UX strategy and real-world compelling deliverables for those areas where overlap was found.
Iconography Development, Information Architecture, UI Design collaboration, Interaction, Brand development collaboration, front end development, CMS development
2 graphic designers, UX designer, copywriter, 2 acquisition Executive, creative director
04/19
