The Allianz acquisition team identified an opportunity to acquire Opodo.com (eDreams.com) as a business partner. My team was tasked with developing an immersive CX storyline, scenarios, and real-world executions to support the presentation to eDreams executives.
Collaborating with our research department, our team developed a full CX strategy for the proposed cobrand experience. Pinpointing highly lucrative moments in customer journeys and optimizing UI to match proposed strategies. We completed the picture by laying out and proposing a full cobrand experience which adhered to both company's brand standards in a manner complimentary to both.
Iconography Development, Information Architecture, UI Design collaboration, Interaction, Brand development collaboration, front end development, CMS development
1 graphic designer, 1 UX Designer/Front End/CMS developer, Creative Director
06/21 - 08/21
